Dove’s apology for its latest ad is insulting to people of colour – ‘sorry you’re offended’ really i

The ad has made it more obvious than it’s ever been that we need a complete industry overhaul – and colourism needs to be taken as seriously as racism

Colourism is a concept that addresses an important nuance within racism: it is not just ethnic background that determines prejudice, but being lighter or darker skinned within one’s own race. People of black or Asian heritage who have a lighter than average skin tone – as well as features that more closely align with Caucasian standards – are often held in higher esteem.

In advertising, TV, film and elsewhere, including these individuals with lighter skin and classically Caucasian features while excluding darker-skinned people with traditionally “non-Western” features is rife. It’s dangerous because it creates the façade of diversity while quietly maligning huge numbers of people. These insidious practices disproportionately affect black people – hence why the image in Dove’s advert was so problematic.

Read the article HERE.

Featured Post
Recent Posts
Archive

© 2020 Masimanyane Women's Rights International

 

Masimanyane is a Section 18A-status or public benefit organisation (PBO). Donations by or to this PBO are exempt from donations tax in terms of Section 56(1)(h) of the Act. Masimanyane's PBO number is 930011582. Masimanyane's Section 21 registration number is 1997/003982/08.​ 

SITE VISITORS

Site created & maintained by COPPERPLATE

DIGITAL MEDIA

Tanya Jonker-Bryce

tanya@copperplate.co.za

+27 783202149